Evaluation Question 4

When choosing my audience I had to do alot of research on what gender, age ect. My first most successful set of research was just asking people what they listened to, when they listened and how they listened. I found that useful because it gave me a really clear picture in my head of different peoples listening habits. Another bit of research I did was a questionarre. I didn't find this so useful because alot of people didn't have time to fill it out or just didn't want to so I found it was easier for people to quickly answer verbally rather than writing it down. My audience are woman from 18-30. I chose woman because the music and adverts that are on a station like Capital and Kiss appeal for woman. Also by asking people what shows they like the majority of teenagers and woman I asked alot of them listened to pop shows like Kiss, Capital as they always play up to date music and the things that the presenters speak about they feel they can relate too. One question I asked people was when they listen to radio, this was a very important question because I had to choose what time my show was going to be on air. I chose the breakfast show because alot of the listening habits for the teenagers and woman I spoke to was on the way to work in the car in the morning. Most of the woman only listened to radio in the morning on the way to work and in the evening on the way home from work and they would rarely turn on the radio unless they were in the car. This is because of other distractions like television at home and it is very convenient in the car to turn on the radio. My schedule is very much so buzzy and there is always something happening. I also asked the woman what is one thing they don't like when listening to radio and a big answer was when the show just drags along and nothing much is happening. I took that into consideration when writing my radio show and made sure that if an audience was to listen to mine that they wouldn't feel that happening.

This is my character of service sheet:

Service name

London FM

Licence number	AL403
Licensed area	London
MCA population	4,000
Frequency/ies	98.2 MHz

Character of Service

A POP DANCE MUSIC STATION PRIMARILY FOR UNDER-30s. IDENTIFIABLE SPECIALIST MUSIC FEATURES FOR AT LEAST 32 HOURS PER WEEK.
Service duration	24 hours
Locally-made programming	Studio location: Locally-made programming must be produced within the licensed area.
	Locally-made hours: At least 8 hours a day during daytime weekdays (must include breakfast), and at least 6 hours daytime Saturdays and Sundays, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case no programming need be locally-made.
	Programme sharing: All programming may be shared between the services provided under the licences for the East of England (AL108), the Severn Estuary (AL167) and London (AL053), provided that the service broadcast under each licence is carried on the local multiplexes listed below* and complies with the character of service described above.
Local news	As appropriate, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case news bulletins, some of which may be local, will be broadcast at least hourly at peak time weekdays and weekends. Outside peak, UK-wide, nations and international news should feature.