Analysed radio station 3

The last homepage I decided to look at was Radio 1. When I went onto the homepage immediately it was my least favourite because of the way it was set out. I found it really confusing and boring. Their was a listen live button again really clearly and I liked how they had a picture of who was on air live so you knew before clicking listen live who you were going to be listening too. They also had pictures of what songs had been played and how long ago they were played and you could click on the pictures to listen to the song again if you wanted too. This is a good idea if you had missed a song you like you could hear it back. I think it would look better if they pictures were not so big because I feel it takes up too much space on the homepage. I think on this homepage they have too many pictures and not enough writing and it makes it really confusing to find what you are looking for.

Analysed radio station 2

The second homepage I chose to analyse was Kiss 100 because it is also a pop station aimed at listeners under 30 like my station. The first thing that I noticed when I went onto their page was that everything was blue but just different shades so that things stood out against others. At the top of their page they have a listen live button which enables you to click and listen to the radio straight away. Having this button is a really good idea because I think it gives people more incentive to just click and listen either on a smart phone or computer device maybe while they get on with other things they have got to do. On their homepage they also have the 3 main news stories like the other homepage I looked out. Now I have seen that both of these radio stations have the 3 main news stories of the day I think that its a good thing to have an will consider that when doing my homepage. On kiss homepage they have a little box which says how to follow us and they have the icons of Facebook,Twitter and YouTube and if you click on either of the icons it takes you straight to their page on either of this social network sites. Having this function makes it easier for listeners to click and follow them on which ever site they want too. If they didn't have this function maybe people wouldn't know how to follow them or what social network sites they are members of. Kiss have a big box which says WIN which is where you can enter competitions. This is really clever and well thought out because will definitely draw the audience in as everyone loves to be able to enter competitions and win things. There are a few advertisements clearly shown on the homepage which again like the other homepage are aimed at the people they think will be looking and listening . There would be no point having an advert for beer on Kiss's homepage because their target audience is not Men over the age of say 30. All of the main titles are all in bold white writing which helps you to differentiate the more important words from others.

Analysed radio stations 1

The first homepage that I looked out was Capital , I listen to capital regularly and I am doing a similar radio station.

The first thing that I noticed when I went onto Capitals website was the use of big and bold writing. I think that they have done this to make the writing stand out so people will read it. I also found that everything they wrote was short and simple because its much easier to understand something and it draws you in more if its short and simple rather then being really boring and long. I also noticed the use of pictures on their homepage.They include a lot of pictures of stars which maybe they have interviewed or who's music they play. This is useful and will promote the station to the audience because everyone likes to look at pictures of celebrities and see what there up to and its sometimes much nicer than reading about them to just see a clear colourful picture. The homepage also has the 4 main news stories in big bold and black writing with a clear picture of what each story is about and about 6 words explaining each. I think they do this so that people will click on the pictures to see what is going on and they would want to find out more. On there homepage they also have a small box of there latest twitter convosations and there is a button that enables you to join in on the convosation. They have done this because with just one click you can reply to what's going on and feel part of the convosation and its really easy to do so more people will be tempted to join in and read up on what's going on. They also have at least 3-4 advertisements on there page. This helps to promote other things going on that is linked to the radio station and they have chosen the advertisements carefully for there target audience. At the bottom of the homepage they have a box which says how to watch and listen and it names all the different ways you can tune in and listen to Capital.. I find this really clever because it shows people how they can listen on the go or other ways they may never thought of listening because they did not think they could. Overall I think Capitals homepage is really useful and most of all easy to use and nice to look at.

My own character of service sheet

This is my own service sheet. I used samples of other ones to guide me on how to lay mine out and what to include in the sheet. I found the task before really helped me to make my own one because it gave me an idea of the lay out of other service sheets. I made sure I only looked at stations like mine because otherwise the sheet may differ completely to the kind of station I am doing.

Service name

London FM

Licence number	AL403
Licensed area	London
MCA population	4,000
Frequency/ies	98.2 MHz

Character of Service

A POP DANCE MUSIC STATION PRIMARILY FOR UNDER-30s. IDENTIFIABLE SPECIALIST MUSIC FEATURES FOR AT LEAST 32 HOURS PER WEEK.
Service duration	24 hours
Locally-made programming	Studio location: Locally-made programming must be produced within the licensed area.
	Locally-made hours: At least 8 hours a day during daytime weekdays (must include breakfast), and at least 6 hours daytime Saturdays and Sundays, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case no programming need be locally-made.
	Programme sharing: All programming may be shared between the services provided under the licences for the East of England (AL108), the Severn Estuary (AL167) and London (AL053), provided that the service broadcast under each licence is carried on the local multiplexes listed below* and complies with the character of service described above.
Local news	As appropriate, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case news bulletins, some of which may be local, will be broadcast at least hourly at peak time weekdays and weekends. Outside peak, UK-wide, nations and international news should feature.

Service Sheet 2

This is my second service sheet. The radio station it was before i changed it was 100 Kiss fm.  I have included  the un edited  version aswell as the edited version.

 

ANALOGUE COMMERCIAL RADIO STATION FORMAT

Service name

KISS (London)

Licence number	AL053
Licensed area	London
MCA population	6,703,389
Frequency/ies	100.0 MHz

Character of Service

A CONTEMPORARY AND CLASSIC DANCE MUSIC STATION PRIMARILY FOR UNDER-30s. IDENTIFIABLE SPECIALIST MUSIC FEATURES FOR AT LEAST 36 HOURS PER WEEK.
Service duration	24 hours
Locally-made programming	Studio location: Locally-made programming must be produced within the licensed area.
	Locally-made hours: At least 10 hours a day during daytime weekdays (must include breakfast), and at least 4 hours daytime Saturdays and Sundays, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case no programming need be locally-made.
	Programme sharing: All programming may be shared between the services provided under the licences for the East of England (AL108), the Severn Estuary (AL167) and London (AL053), provided that the service broadcast under each licence is carried on the local multiplexes listed below* and complies with the character of service described above.
Local news	As appropriate, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case news bulletins, some of which may be local, will be broadcast at least hourly at peak time weekdays and weekends. Outside peak, UK-wide, nations and international news should feature.

ANALOGUE COMMERCIAL RADIO STATION FORMAT

Service name

LONDON FM

Licence number	AL053
Licensed area	London
MCA population	4,000
Frequency/ies	98.2 MHz

Character of Service

A CONTEMPORARY AND CLASSIC DANCE MUSIC STATION PRIMARILY FOR UNDER-30s. IDENTIFIABLE SPECIALIST MUSIC FEATURES FOR AT LEAST 36 HOURS PER WEEK.
Service duration	24 hours
Locally-made programming	Studio location: Locally-made programming must be produced within the licensed area.
	Locally-made hours: At least 10 hours a day during daytime weekdays (must include breakfast), and at least 4 hours daytime Saturdays and Sundays, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case no programming need be locally-made.
	Programme sharing: All programming may be shared between the services provided under the licences for the East of England (AL108), the Severn Estuary (AL167) and London (AL053), provided that the service broadcast under each licence is carried on the local multiplexes listed below* and complies with the character of service described above.
Local news	As appropriate, unless the service broadcast under the licence is carried on the local multiplexes listed below*, in which case news bulletins, some of which may be local, will be broadcast at least hourly at peak time weekdays and weekends. Outside peak, UK-wide, nations and international news should feature.

Service Sheet 1

this is my first service sheet. The radio station that it was before I edited it was Capital fm. I have included the sheet before edited and also the one after edited.

 

ANALOGUE COMMERCIAL RADIO STATION FORMAT

Service name

CAPITAL FM LONDON

Licence number	AL067
Licensed area	Greater London
MCA population	7,045,749
Frequency/ies	95.8 MHz

Character of Service

A LOCALLY ORIENTED, CONTEMPORARY/CHART MUSIC-LED SERVICE FOR UNDER 40s IN LONDON.
Service duration	24 hours
Locally-made programming	Studio location: Locally-made programming must be produced within the licensed area.
	Locally-made hours: At least 10 hours a day during daytime weekdays (must include breakfast). At least 4 hours daytime Saturdays and Sundays.
	Programme sharing: No arrangements.
Local news	At least hourly during peak-time weekdays and weekends. At other times UK-wide, nations and international news should feature.

Definitions

Speech	Excludes advertising, programme/promotional trails & sponsor credits
Peak-time	Weekday breakfast and drive-time, and weekend late breakfast
Daytime	06.00 to 19.00 weekdays and weekends

Notes

This Format should be read in conjunction with Ofcom’s published Localness Guidelines

 

this is the edited version below

ANALOGUE COMMERCIAL RADIO STATION FORMAT

Service name

LONDON FM

Licence number	AL067
Licensed area	Greater London
MCA population	4,000
Frequency/ies	98.2 fm

Character of Service

A LOCALLY ORIENTED, CONTEMPORARY/CHART MUSIC-LED SERVICE FOR UNDER 40s IN LONDON.
Service duration	24 hours
Locally-made programming	Studio location: Locally-made programming must be produced within the licensed area.
	Locally-made hours: At least 10 hours a day during daytime weekdays (must include breakfast). At least 4 hours daytime Saturdays and Sundays.
	Programme sharing: No arrangements.
Local news	At least hourly during peak-time weekdays and weekends. At other times UK-wide, nations and international news should feature.

Definitions

Speech	Excludes advertising, programme/promotional trails & sponsor credits
Peak-time	Weekday breakfast and drive-time, and weekend late breakfast
Daytime	06.00 to 19.00 weekdays and weekends

Notes

This Format should be read in conjunction with Ofcom’s published Localness Guidelines

Target Audience

I have chosen my target audience really carefully and made sure I didn't just randomly pick an age.I imagine that my target audience will be 18-30 year old woman that listen mainly to the breakfast show in a car on the way to work or collage and then the drive time show in the car on the way home from collage or work. I think they would listen in the car because if they got the bus or train I would expect my kind of audience to listen to music on  there Ipod's or phones.Some may listen to my radio station on there smart phones but I expect most of the listening to be done in the car or at home using a computer,laptop,ipad ect.  I think my target audience will live in the UK as my radio station is located in London so will be well known there and other parts of the UK.