All my choices that I made were related to my audience. When choosing the music to be played on my radio station I asked a woman that fell into my category what kind of music she listened too. I did that so I knew what to play because there is no point playing music that my audience wouldn't listen too as it would be a waste of time and then people wouldn't tune in so that music plays an important role in the radio station.
Here is the song used at the beginning of my radio show. This is the edited version because I cut out some bits to make it shorter.
This is the edited version:
When deciding on the adverts to have on my radio station audience again was my main priority. I chose a foundation advert as one of them because I know that all woman especially ages 18-30 worry about there skin and how they look 24/7 so they could really relate and benefit from an advert like this.
Again there would be no use having an advert for a football match or beer as my audience would not be interested in those things but the audience of a radio show like sport definitely would. The adverts I feel are a big role in drawing the audience in and getting them to listen. If I went wrong and chose the wrong type of adverts for my radio station it would not sound good when being played through as parts of the show would be for my actual audience and parts would not be. When I was choosing my second advert for the show I asked people the types of things they would like to hear but also what kind of things they would actually go out and buy because some of the time people like to hear things advertised but they wouldn't actually buy it if they heard it advertised. Alot of people I spoke too said music albums. So I decided to do an album of a bands anniversary. The reason I chose that is because it always draws an audience in and stands out from just a normal album you can buy anywhere. Take that are all woman's favourite boy band so I chose them. I also made sure I asked the woman if they liked take that before I just finalised it.
When choosing my news stories I researched on the other radio stations first and listened to what things came up on there news. I gathered that my audience would probably be into Hollywood types of stuff and more gossipy news rather than like politicians or parliament or even sports news. I chose one serious/sad news story because when I was listening to some radio stations there was always at least one serious one. The other ones were more gossipy ones that my audience would enjoy hearing about. Another reason why your audience must want to listen to your news stories is because they will tune in again later if they can or go onto to the website to find out more about the story. The story about the celebrity break up was definitely included because of my audience. I chose that one specifically because I know how much people the ages of my audience like to hear about gossip. I included the correspondent because I felt that her tone of voice would relate to my audience, she sounds young and is a woman.
For my ad I used certain people for voice's that I felt would represent the part they were playing to my audience well. For example the News presenter. I felt her voice was really suitable for this part and the audience would notice that she was the news presenter from the moment she started talking.
This is Rafi who played the boy in the foundation ad, I used his voice because it sounded childish and loud, just like I wanted.