Analysed radio stations 1

The first homepage that I looked out was Capital , I listen to capital regularly and I am doing a similar radio station.

The first thing that I noticed when I went onto Capitals website was the use of big and bold writing. I think that they have done this to make the writing stand out so people will read it. I also found that everything they wrote was short and simple because its much easier to understand something and it draws you in more if its short and simple rather then being really boring and long. I also noticed the use of pictures on their homepage.They include a lot of pictures of stars which maybe they have interviewed or who's music they play. This is useful and will promote the station to the audience because everyone likes to look at pictures of celebrities and see what there up to and its sometimes much nicer than reading about them to just see a clear colourful picture. The homepage also has the 4 main news stories in big bold and black writing with a clear picture of what each story is about and about 6 words explaining each. I think they do this so that people will click on the pictures to see what is going on and they would want to find out more. On there homepage they also have a small box of there latest twitter convosations and there is a button that enables you to join in on the convosation. They have done this because with just one click you can reply to what's going on and feel part of the convosation and its really easy to do so more people will be tempted to join in and read up on what's going on. They also have at least 3-4 advertisements on there page. This helps to promote other things going on that is linked to the radio station and they have chosen the advertisements carefully for there target audience. At the bottom of the homepage they have a box which says how to watch and listen and it names all the different ways you can tune in and listen to Capital.. I find this really clever because it shows people how they can listen on the go or other ways they may never thought of listening because they did not think they could. Overall I think Capitals homepage is really useful and most of all easy to use and nice to look at.