Analysed radio station 2

The second homepage I chose to analyse was Kiss 100 because it is also a pop station aimed at listeners under 30 like my station. The first thing that I noticed when I went onto their page was that everything was blue but just different shades so that things stood out against others. At the top of their page they have a listen live button which enables you to click and listen to the radio straight away. Having this button is a really good idea because I think it gives people more incentive to just click and listen either on a smart phone or computer device maybe while they get on with other things they have got to do. On their homepage they also have the 3 main news stories like the other homepage I looked out. Now I have seen that both of these radio stations have the 3 main news stories of the day I think that its a good thing to have an will consider that when doing my homepage. On kiss homepage they have a little box which says how to follow us and they have the icons of Facebook,Twitter and YouTube and if you click on either of the icons it takes you straight to their page on either of this social network sites. Having this function makes it easier for listeners to click and follow them on which ever site they want too. If they didn't have this function maybe people wouldn't know how to follow them or what social network sites they are members of. Kiss have a big box which says WIN which is where you can enter competitions. This is really clever and well thought out because will definitely draw the audience in as everyone loves to be able to enter competitions and win things. There are a few advertisements clearly shown on the homepage which again like the other homepage are aimed at the people they think will be looking and listening . There would be no point having an advert for beer on Kiss's homepage because their target audience is not Men over the age of say 30. All of the main titles are all in bold white writing which helps you to differentiate the more important words from others.